I’m on a mission to help agency owners become “needed but not necessary.” This applies whether you have five people, or 50 people, or 500. The goal is to let you get rid of the things you don’t want to do so that your agency stops running you....
The way you pay your freelancers and contractors is shifting—there’s hourly, deliverable-based, and retainer. Building a “stable” of trusted freelancers is vital to your agency’s growth, whether you want a lifestyle or high-growth agency....
Got lots of clients pushing you and your agency’s team to do things you don’t want to do? Use my “Reason-Options-Choose” (R-O-C) negotiation framework to say “no” to clients, without burning bridges. It’s hard to say...
When a client’s unhappy—because your team made a big mistake—agencies often jump to offer free work or refunds. That’s a reasonable assumption, but it’s not necessarily the right strategy. Why? Because your client may not want a refund. Instead, let...
Clients have recently shared a common concern—they’re worried about wasting time on bad sales leads at their agency. The solution is to get better at qualifying your sales leads up front. You do that by building a sales intake process—and you do that...
