The way you pay your freelancers and contractors is shifting—there’s hourly, deliverable-based, and retainer. Building a “stable” of trusted freelancers is vital to your agency’s growth, whether you want a lifestyle or high-growth agency....
Got lots of clients pushing you and your agency’s team to do things you don’t want to do? Use my “Reason-Options-Choose” (R-O-C) negotiation framework to say “no” to clients, without burning bridges. It’s hard to say...
When a client’s unhappy—because your team made a big mistake—agencies often jump to offer free work or refunds. That’s a reasonable assumption, but it’s not necessarily the right strategy. Why? Because your client may not want a refund. Instead, let...
Clients have recently shared a common concern—they’re worried about wasting time on bad sales leads at their agency. The solution is to get better at qualifying your sales leads up front. You do that by building a sales intake process—and you do that...
SEO expert and Moz founder Rand Fishkin recently spoke in Raleigh. During Q&A, I asked him about opportunities and challenges for agencies. Here’s the full video of his talk. Content Marketing by Itself Isn’t Enough Rand noted that doing content...
