SEO expert and Moz founder Rand Fishkin recently spoke in Raleigh. During Q&A, I asked him about opportunities and challenges for agencies. Here’s the full video of his talk. Content Marketing by Itself Isn’t Enough Rand noted that doing content...
11 revisions. That’s how many revisions I made to a specifications document for a client as an agency PM. 89 revisions. That’s the record number of revisions I’ve found in my work—this was for a radio commercial, as shared by an audience member...
Like it or not, you are the “dictator” of your business. Yes, you depend on clients to provide revenue, you rely on employees and vendors to provide services, and the government expects you to pay taxes. But as long as you aren’t doing anything...
There are three pricing models for digital agencies—hourly, milestones, and value-based. Hourly is about charging for the inputs—the hours your team puts into the work. Milestone is about charging for the outputs—your team’s deliverables. Value-Based is...
When agencies are smaller than 8-12 people, they typically don’t have a full-time project manager. This means a non-PM is doing PM. I’ve seen a couple situations recently where clients weren’t assigning resources well—including resources outside of...
