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Should you guarantee results?

Should you guarantee results?

by Karl Sakas | Nov 24, 2015 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships

A coaching client asked for help as he develops retainer packages for his agency. He noted that he’s comfortable with what deliverables to promise at each price point—since he can estimate the work involved—but said he was concerned about how to make guarantees...
How to sell your agency for $10 million

How to sell your agency for $10 million

by Karl Sakas | Nov 10, 2015 | Prepare to Sell, Benchmarking & Optimization, Work Less Earn More

Several years ago, an agency owner shared: “I want to sell my agency for $10 million in eight years so I can retire.” He wanted to know if he was on track to get that exit price. Your ideal exit might be lower or higher than $10 million. Consider: Across...

Should you sign a prospective client’s pre-sales NDA and non-compete?

by Karl Sakas | Nov 6, 2015 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships

A client asked, “I have a potential agency client asking me about NDA and non-compete. How can I combat requests like this to not box us out? Are there certain parameters you put in place?” When your prospect wants an NDA in the sales process, it is often...
10 questions to help you grow your agency 5X

10 questions to help you grow your agency 5X

by Karl Sakas | Nov 2, 2015 | Scale Your Agency, Attract Great Clients, Benchmarking & Optimization, Build a Stronger Team, Prepare to Sell, Strengthen Client Relationships

An agency owner asked me: “What are the top 10 things to help me grow my agency 5X?” They were at $3 million and wanted to go to $15 million in revenue, to support a $20 million exit. Regardless of your current revenue, this advice can help you think about...
How to get recurring revenue by building an agency SaaS product

How to get recurring revenue by building an agency SaaS product

by Karl Sakas | Oct 27, 2015 | Attract Great Clients, Optimize Your Sales Process, Personal Growth & Development, Strengthen Client Relationships

Andrew Dymski on what it took for agency GuavaBox to build their DoInbound software product I’m interviewing marketing industry leaders to share their advice and stories. Next up is Andrew Dymski, Co-Founder of GuavaBox and CEO of the agency’s software...
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