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Say this, not that: 3 simple swaps to earn your clients’ respect

Say this, not that: 3 simple swaps to earn your clients’ respect

by Karl Sakas | Oct 21, 2015 | Personal Growth & Development, Strengthen Client Relationships

To improve accountability, I’ve recommended that you ‘ban’ the phrase “almost done” at your agency. Now—to help you earn clients’ respect—it’s time to ‘ban’ three more words: “Easy” “Just”...
My response to “A Toxic Work World”

My response to “A Toxic Work World”

by Karl Sakas | Oct 12, 2015 | Build a Stronger Team, Personal Growth & Development

A recent New York Times article discussed a recent employment trend that hurts employee retention: FOR many Americans, life has become all competition all the time. Workers across the socioeconomic spectrum, from hotel housekeepers to surgeons, have stories about...
Pause before you offer hosting services…

Pause before you offer hosting services…

by Karl Sakas | Oct 8, 2015 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships

For many agencies, selling web hosting services seems deceptively easy. If you built a website, you can easily upsell hosting on your existing account. Your developers are building sites on a service they’re familiar with. And you’re getting $30-200 a...
Agency team management: Are your employees strong like New Rope… or weak like Wet Twine?

Agency team management: Are your employees strong like New Rope… or weak like Wet Twine?

by Karl Sakas | Oct 5, 2015 | Build a Stronger Team, Benchmarking & Optimization, Work Less Earn More

Are your employees “New Rope” or “Wet Twine”? The answer predicts how far you and your agency will go. What’s the difference? New Rope is strong; Wet Twine is not. This isn’t literally about physical strength—it’s about the...
Shared agency experiences, unique differences: #INBOUND15 recap

Shared agency experiences, unique differences: #INBOUND15 recap

by Karl Sakas | Sep 28, 2015 | Attract Great Clients, Personal Growth & Development, Strengthen Client Relationships

What happens when 14,000 marketers get together in one place? Lots of learning, networking, and fun at INBOUND 2015 in Boston! With an event that big, everyone’s going to have their own take. Here’s my “10 things” recap from INBOUND 2015 based...
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