A client recently asked me: “Are project managers client-facing? Do they typically liaise with clients, or is that something account managers do, and project managers are about internal communications?” The answer depends on agency size and account...
Marketers on Inbound.org are currently discussing culture fit when it comes to remote workers. That’s an important topic, especially for agencies who need to expand their hiring pool due to geography or specialized recruiting needs. When it comes to hiring (and...
Are your clients bugging you with support and maintenance requests? A content update here, a CSS tweak there, and a “Could you spend 30 minutes on this?” in between? Maintenance work can be quite lucrative, but it’s not right for everyone—and if you...
I’ve gotten a lot of questions recently from clients about how to handle rush fees at agencies. For example: “What’s a normal rush fee for agencies?” “How do I decide when to charge a rush fee?” “Do I have to charge a rush fee...
Spring and fall are “conference season” for agency leaders. Between organizing, speaking, and attending, I’ve been to hundreds of events. Here are my key conference tips, to help you get more from being a conference attendee. Conferences are a big...
