Arbitrage opportunities. You might not know them by that name, but if you run an agency, you’ve probably practiced—or wanted to practice—arbitrage. If you’ve ever wanted to hire someone better than you could afford, you sought to exploit an arbitrage...
I’m a big fan of thought leadership as a way to get better clients at your marketing agency—after all, if someone reads or hears your advice and then reaches out to you, they’re pre-sold on your expertise. On the other hand, if you’re a client who...
Remember the UC Davis pepper-spray incident? It’s back in the news—turns out the university paid two agencies at least $175,000 to bury the news online. The client’s CEO was removed from her position. During the news investigations, UC Davis was forced...
A client reached out, annoyed that her business partner kept second-guessing her decisions. They were both frustrated—fortunately, there’s a solution! If you’re frustrated about getting sucked into every decision—or annoyed that other people are butting...
Public speaking is a great way to help you create an in-demand marketing agency. Want to be a better speaker? One of the best ways is to learn from great speakers—and it’s a lot easier to learn when they’re all in one place. In this article, I share...
