I’m a big fan of thought leadership as a way to get better clients at your marketing agency—after all, if someone reads or hears your advice and then reaches out to you, they’re pre-sold on your expertise. On the other hand, if you’re a client who...
Remember the UC Davis pepper-spray incident? It’s back in the news—turns out the university paid two agencies at least $175,000 to bury the news online. The client’s CEO was removed from her position. During the news investigations, UC Davis was forced...
A client reached out, annoyed that her business partner kept second-guessing her decisions. They were both frustrated—fortunately, there’s a solution! If you’re frustrated about getting sucked into every decision—or annoyed that other people are butting...
Public speaking is a great way to help you create an in-demand marketing agency. Want to be a better speaker? One of the best ways is to learn from great speakers—and it’s a lot easier to learn when they’re all in one place. In this article, I share...
I’ve held Office Hours—free and open to the public—since January 2014. That’s hundreds of meetings, after subtracting weeks when I was out of town. Mine are [nearly] every Tuesday in an independent coffee shop near my office. Since COVID-19, I’ve...
