by Karl Sakas | Apr 25, 2016 | Attract Great Clients, Optimize Your Sales Process, Personal Growth & Development
Public speaking is a great way to help you create an in-demand marketing agency. Want to be a better speaker? One of the best ways is to learn from great speakers—and it’s a lot easier to learn when they’re all in one place. In this article, I share...
by Karl Sakas | Apr 15, 2016 | Attract Great Clients, Optimize Your Sales Process
I’ve held Office Hours—free and open to the public—since January 2014. That’s hundreds of meetings, after subtracting weeks when I was out of town. Mine are [nearly] every Tuesday in an independent coffee shop near my office. Since COVID-19, I’ve...
by Karl Sakas | Apr 12, 2016 | Benchmarking & Optimization, Build a Stronger Team, Scale Your Agency, Strengthen Client Relationships
A client recently asked me: “Are project managers client-facing? Do they typically liaise with clients, or is that something account managers do, and project managers are about internal communications?” The answer depends on agency size and account...
by Karl Sakas | Apr 5, 2016 | Benchmarking & Optimization, Build a Stronger Team, Personal Growth & Development
Marketers on Inbound.org are currently discussing culture fit when it comes to remote workers. That’s an important topic, especially for agencies who need to expand their hiring pool due to geography or specialized recruiting needs. When it comes to hiring (and...
by Karl Sakas | Mar 22, 2016 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships
Are your clients bugging you with support and maintenance requests? A content update here, a CSS tweak there, and a “Could you spend 30 minutes on this?” in between? Maintenance work can be quite lucrative, but it’s not right for everyone—and if you...
