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See the winning agency proposals & contracts for the UC Davis coverup

See the winning agency proposals & contracts for the UC Davis coverup

by Karl Sakas | May 11, 2016 | Optimize Your Sales Process

Remember the UC Davis pepper-spray incident? It’s back in the news—turns out the university paid two agencies at least $175,000 to bury the news online. The client’s CEO was removed from her position. During the news investigations, UC Davis was forced...
Swim Lanes: More results, less drama

Swim Lanes: More results, less drama

by Karl Sakas | May 4, 2016 | Build a Stronger Team, Strengthen Client Relationships, Work Less Earn More

A client reached out, annoyed that her business partner kept second-guessing her decisions. They were both frustrated—fortunately, there’s a solution! If you’re frustrated about getting sucked into every decision—or annoyed that other people are butting...
Want to be a better speaker? Learn from 5 marketing & creative keynotes

Want to be a better speaker? Learn from 5 marketing & creative keynotes

by Karl Sakas | Apr 25, 2016 | Attract Great Clients, Optimize Your Sales Process, Personal Growth & Development

Public speaking is a great way to help you create an in-demand marketing agency. Want to be a better speaker? One of the best ways is to learn from great speakers—and it’s a lot easier to learn when they’re all in one place. In this article, I share...
Why—and how—to launch public “Office Hours” at your agency

Why—and how—to launch public “Office Hours” at your agency

by Karl Sakas | Apr 15, 2016 | Attract Great Clients, Optimize Your Sales Process

I’ve held Office Hours—free and open to the public—since January 2014. That’s hundreds of meetings, after subtracting weeks when I was out of town. Mine are [nearly] every Tuesday in an independent coffee shop near my office. Since COVID-19, I’ve...
Are project managers client-facing?

Are project managers client-facing?

by Karl Sakas | Apr 12, 2016 | Benchmarking & Optimization, Build a Stronger Team, Scale Your Agency, Strengthen Client Relationships

A client recently asked me: “Are project managers client-facing? Do they typically liaise with clients, or is that something account managers do, and project managers are about internal communications?” The answer depends on agency size and account...
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