by Karl Sakas | Jul 8, 2015 | Strengthen Client Relationships, Benchmarking & Optimization, Optimize Your Sales Process
Creating better estimates is often the fastest way to improve your profit margins when you run a marketing agency. Why? Because while you can maximize efficiency during delivery, your absolute profits on the work are capped by your sales estimate. It helps to raise...
by Karl Sakas | Jul 6, 2015 | Attract Great Clients, Optimize Your Sales Process, Strengthen Client Relationships
Things shift. What if your agency is now focusing on the wrong target market? Let’s look at a recent positioning situation, where I noticed a client’s best clients weren’t in his agency’s current target market. The client’s agency...
by Karl Sakas | Jul 1, 2015 | Build a Stronger Team
The owner of a growing digital agency recently asked me, “I was wondering if you might know of any good recruiters/talent placement consultants that work with agencies like ours. I am in a search process for a couple of positions.” The key is that it...
by Karl Sakas | Jun 22, 2015 | Build a Stronger Team
Do you feel self-conscious about recruiting employees to your small agency? Are you concerned you can’t pay job candidates as much as bigger agencies in town? Do bigger agencies near you have a bigger lineup of big-name clients? Small is relative. Small might be...
by Karl Sakas | Jun 19, 2015 | Attract Great Clients, Strengthen Client Relationships
Is your agency an expert in your clients’ industries? You should be! Knowing each client’s industry as well as they do—if not better—will help you retain clients longer and upsell them more. As Director of Client Services at a digital agency, I oversaw our...
