by Karl Sakas | Jun 19, 2015 | Attract Great Clients, Strengthen Client Relationships
Is your agency an expert in your clients’ industries? You should be! Knowing each client’s industry as well as they do—if not better—will help you retain clients longer and upsell them more. As Director of Client Services at a digital agency, I oversaw our...
by Karl Sakas | Jun 15, 2015 | Work Less Earn More, Personal Growth & Development, Scale Your Agency
Want to meet your goals faster? Start by describing what your ideal future looks like. You can use a powerful tool I use when I coach agency owners—a visualization exercise I call an “Advance Retrospective.” A retrospective means to “take a look back...
by Karl Sakas | Jun 8, 2015 | Benchmarking & Optimization, Optimize Your Sales Process, Prepare to Sell, Scale Your Agency
You’ll be happier as an agency owner when you maximize your profit margins. Money may not buy happiness but it certainly makes things easier. This is true regardless of whether you’re a Lifestyle or Equity agency owner. Why? Equity Agency: If you want to...
by Karl Sakas | Jun 4, 2015 | Benchmarking & Optimization, Build a Stronger Team, Strengthen Client Relationships
I’ve helped several clients hire project managers for their agencies. PM recruiting is tough, because there are plenty of organized people but not all of them have strong client skills—or the ability to plan ahead to keep things running smoothly. Asking...
by Karl Sakas | May 28, 2015 | Attract Great Clients, Scale Your Agency
I’m interviewing marketing industry leaders to share their advice and stories. Next up is Joe Pulizzi, founder of the Content Marketing Institute (CMI). In my interview below, Joe shared how agencies can scale faster, how he recommends agencies to brands, and...
