Having great freelancers on-call can make a huge difference for your agency—they’re there when you need them, and not there (and not billing you) when you don’t need them. The question is, how do you find great freelancers? I’ve hired freelancers at...
There are “best practices” in business, but there are also “next practices”—the things you can do to get an “unfair advantage” over other agencies that aren’t following those practices yet. This translates to making your...
Creating better estimates is often the fastest way to improve your profit margins when you run a marketing agency. Why? Because while you can maximize efficiency during delivery, your absolute profits on the work are capped by your sales estimate. It helps to raise...
Things shift. What if your agency is now focusing on the wrong target market? Let’s look at a recent positioning situation, where I noticed a client’s best clients weren’t in his agency’s current target market. The client’s agency...
The owner of a growing digital agency recently asked me, “I was wondering if you might know of any good recruiters/talent placement consultants that work with agencies like ours. I am in a search process for a couple of positions.” The key is that it...
