Do you feel self-conscious about recruiting employees to your small agency? Are you concerned you can’t pay job candidates as much as bigger agencies in town? Do bigger agencies near you have a bigger lineup of big-name clients? Small is relative. Small might be...
Is your agency an expert in your clients’ industries? You should be! Knowing each client’s industry as well as they do—if not better—will help you retain clients longer and upsell them more. As Director of Client Services at a digital agency, I oversaw our...
Want to meet your goals faster? Start by describing what your ideal future looks like. You can use a powerful tool I use when I coach agency owners—a visualization exercise I call an “Advance Retrospective.” A retrospective means to “take a look back...
You’ll be happier as an agency owner when you maximize your profit margins. Money may not buy happiness but it certainly makes things easier. This is true regardless of whether you’re a Lifestyle or Equity agency owner. Why? Equity Agency: If you want to...
I’ve helped several clients hire project managers for their agencies. PM recruiting is tough, because there are plenty of organized people but not all of them have strong client skills—or the ability to plan ahead to keep things running smoothly. Asking...
