by Karl Sakas | Jun 8, 2015 | Benchmarking & Optimization, Optimize Your Sales Process, Prepare to Sell, Scale Your Agency
You’ll be happier as an agency owner when you maximize your profit margins. Money may not buy happiness but it certainly makes things easier. This is true regardless of whether you’re a Lifestyle or Equity agency owner. Why? Equity Agency: If you want to...
by Karl Sakas | Jun 4, 2015 | Benchmarking & Optimization, Build a Stronger Team, Strengthen Client Relationships
I’ve helped several clients hire project managers for their agencies. PM recruiting is tough, because there are plenty of organized people but not all of them have strong client skills—or the ability to plan ahead to keep things running smoothly. Asking...
by Karl Sakas | May 28, 2015 | Attract Great Clients, Scale Your Agency
I’m interviewing marketing industry leaders to share their advice and stories. Next up is Joe Pulizzi, founder of the Content Marketing Institute (CMI). In my interview below, Joe shared how agencies can scale faster, how he recommends agencies to brands, and...
by Karl Sakas | May 25, 2015 | Benchmarking & Optimization, Build a Stronger Team, Optimize Your Sales Process
A client in the UK recently asked: “I’ve been experimenting with outsourcing for the past few months and I’ve been unsure what a ‘fair’ profit margin/markup I need to be making. I was wondering if you had any thoughts on this.”...
by Karl Sakas | May 18, 2015 | Benchmarking & Optimization, Personal Growth & Development, Scale Your Agency
Many of your headaches as an agency owner stem from what economists—coincidentally—call the “agency problem.” Investopedia defines this economics term as: “A conflict of interest inherent in any relationship where one party is expected to act in...
