I’m interviewing marketing industry leaders to share their advice and stories. Next up is Joe Pulizzi, founder of the Content Marketing Institute (CMI). In my interview below, Joe shared how agencies can scale faster, how he recommends agencies to brands, and...
A client in the UK recently asked: “I’ve been experimenting with outsourcing for the past few months and I’ve been unsure what a ‘fair’ profit margin/markup I need to be making. I was wondering if you had any thoughts on this.”...
Many of your headaches as an agency owner stem from what economists—coincidentally—call the “agency problem.” Investopedia defines this economics term as: “A conflict of interest inherent in any relationship where one party is expected to act in...
I’ve helped several clients hire salespeople for their agencies. Sales recruiting is tough, because salespeople are good at selling themselves—but may not be good at selling your agency’s services. Asking good interview questions—and paying close attention...
Do your clients understand the deliverables you provide… and the results you get them? If not, you might not retain your best clients. Consider what happens when you hire a personal trainer. There’s a public side, and a private (“secret”) side....
