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Build a recruiting funnel to hire great entry-level employees

Build a recruiting funnel to hire great entry-level employees

by Karl Sakas | Apr 28, 2015 | Build a Stronger Team

Hiring a new graduate is risky. Do they understand what it’s like to work in an office, meet real-world deadlines, and work with difficult clients? There’s a lot of billable time at stake—you and your coworkers can easily spend 10 hours a week on...
Creating systems to ensure new requests from past clients are both profitable and stress-free

Creating systems to ensure new requests from past clients are both profitable and stress-free

by Karl Sakas | Apr 23, 2015 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships

A client recently asked for help handling a team morale and client service problem at his digital agency: We keep getting new requests from old clients. They always want immediate turnaround, even if we haven’t heard from them in months. I want to be responsive...
Want to sell someday? Specialize today.

Want to sell someday? Specialize today.

by Karl Sakas | Apr 13, 2015 | Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships, Work Less Earn More

You already know your agency should specialize. Everyone says it—because it’s true. But if you’re reading this, there’s a good chance you’re only partway there. Maybe you’ve narrowed to something like “B2B tech”—but not to the point where your ideal buyer says,...
Scale your agency by changing your team structure

Scale your agency by changing your team structure

by Karl Sakas | Apr 6, 2015 | Build a Stronger Team, Benchmarking & Optimization, Scale Your Agency, Work Less Earn More

Ready to scale your agency—without the usual growing pains? Don’t reinvent the wheel—I’ve helped owners of 600+ agencies worldwide, ranging from 1 to 700 full-time people. Be strategic. One of the biggest factors in scaling is changing your team structure...
Are you making this common client education mistake at your agency?

Are you making this common client education mistake at your agency?

by Karl Sakas | Mar 30, 2015 | Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process

An agency owner recently asked me, “How much client education should we do?” His new salesperson was wasting time explaining the benefits of marketing automation to clients who weren’t already convinced. How much client education? You need to do as...
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