by Karl Sakas | Jul 24, 2015 | Strengthen Client Relationships
I’m doing a live interview this Wednesday—July 29th—on “This Week in Marketing” with host Mihali Stavlas. You can listen online here (click “Studio A”) from 12-1pm Eastern (9-10am Pacific, 6-7pm CEST). Update: Listen to the...
by Karl Sakas | Jul 23, 2015 | Personal Growth & Development
As I shared with clients earlier this week, I’ve renamed Agency Firebox to become Sakas & Company. There’s no change in ownership or personnel, so why the name change? Why I changed the name When I started Agency Firebox, I knew I wanted to help agency...
by Karl Sakas | Jul 17, 2015 | Benchmarking & Optimization, Build a Stronger Team
Having great freelancers on-call can make a huge difference for your agency—they’re there when you need them, and not there (and not billing you) when you don’t need them. The question is, how do you find great freelancers? I’ve hired freelancers at...
by Karl Sakas | Jul 13, 2015 | Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships, Work Less Earn More
There are “best practices” in business, but there are also “next practices”—the things you can do to get an “unfair advantage” over other agencies that aren’t following those practices yet. This translates to making your...
by Karl Sakas | Jul 8, 2015 | Strengthen Client Relationships, Benchmarking & Optimization, Optimize Your Sales Process
Creating better estimates is often the fastest way to improve your profit margins when you run a marketing agency. Why? Because while you can maximize efficiency during delivery, your absolute profits on the work are capped by your sales estimate. It helps to raise...
