BlogTips and best practices for agency leaders
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We know why it’s important for agencies to specialize. Now, let’s look at HOW to choose a client vertical. It’s a mix of qualitative and quantitative: financial potential, industry trends, whether you like clients in the industry, and more.read more
Having trouble making time to work ON the business instead of wasting it working IN the business? You’ll need to overcome human nature. Consider three ways agency owners can make it work.read more
Most agency owners make a common mistake when they try to fix the daily flood of emails. If you’re getting hundreds of emails daily, you need to read this. You’ll see how to fix things strategically, instead of the usual tactical solutions that don’t work long-term.read more
Got an employee who takes too long to finish their work? You’re not alone! Many of my clients report that employees take longer than if the agency owner just did it themselves. It’s not smart management to jump-in every time, so here’s how to fix it for the future.read more
Tired of forgetting things at recurring meetings at your agency? Create and use a “tickler” list as a Running Agenda—no special technology required! You can use this technique for internal meetings and client-facing meetings. Once you have (and use) tickler lists, you can stop worrying about forgetting topics again.read more