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In my new exclusive interview, marketing expert Jay Baer shares how marketers should focus on customer service, how to improve marketing ROI, and how to make a remote team work...
Your best employees have options. When you refuse to fire toxic clients, you’re telling your team the revenue is worth more than their happiness. Let’s look at the implications, plus...
Want to work with enterprise clients like Panera Bread, United Airlines, Time Warner Cable, Hyatt, and NASCAR.? See what Greg Boone at iCiDIGITAL does. He shares advice about leadership, management,...
The way you pay your freelancers and contractors is shifting—there’s hourly, deliverable-based, and retainer. Building a “stable” of trusted freelancers is vital to your agency’s growth, whether you want a...
As a business owner, you wield enormous power among your employees, clients, and other stakeholders. Are you going to abuse this, or do what’s right?
Your job as the PM—whether in title or in practice—is to assign the cheapest competent available person (CCAP) to each project, each retainer, each task. If you ignore this, you’re...