Thanks for reading “Don’t Just Make the Logo Bigger!”
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About the Author
Karl Sakas has been working with agency owners since he first learned HTML in 1997 — one of his first web development projects was for a marketing agency that needed a website.
Although he ultimately realized he wasn’t a designer, he loved working with marketing agencies. Agency owners tend to love marketing, design, or development—but running the business side of their agency doesn’t come naturally to them.
As a fourth-generation business owner, he grew up talking about client service and strategic planning.
Earlier in his career, he quickly climbed the ranks at two agencies, serving as the owners’ right-hand and confidante while leading project management and becoming the head of business operations.
Today he brings 20 years of consulting experience to his work with agencies, including working with more than 400 agencies in 36 countries (on every inhabited continent!). And he shares hundreds of free or low-cost resources, including articles and books about managing agencies.