Pricing models, VAs, and whitelabeling: Agency Office Hours Q&A with Karl Sakas

We discuss pricing models, virtual assistants, SOPs, whitelabeling, and more in the March 2021 episode of Agency Office Hours with Karl Sakas. Click below to “jump” to a specific segment:

1. PRICING MODELS: How can we change pricing models to charge more? [starting at 1:52]
2. POSITIONING: How can we reposition as a strategy-first agency? [starting at 4:27]
3. VIRTUAL ASSISTANTS: What can I delegate to a VA, and do I need more than one? [starting at 11:00]
4. ACCOUNTABILITY: Why should we share our goals with an accountability partner? [starting at 24:29]
5. PROCESS: How can we create Standard Operating Procedures (SOPs) while also running the agency? [starting at 26:47]
6. WHITELABELING: How can we build our marketing portfolio if past client work is under NDA? [starting at 41:19]
7. MESSAGING: How do we tell our network about our new positioning? [starting at 49:44]

Top resources from the live event:

1. Consider the 3 core pricing models (hourly, milestone, and value-based).
2. Here’s how to think about pricing in general.
3. What to delegate to a Virtual Assistant (VA).
4. What to expect from an Executive Assistant (EA).
5. If you’re considering whitelabeling, beware the risks.