The Best from Sakas & Company
Advising agency owners since the days of dialup.You Won’t Want
to Miss This
250+ articles. 20+ years. And it all comes down to this. Below are my top picks—the articles I think offer agency owners the most value, and those that are the most popular. They’re a great place to get started if you’re looking for advice to implement at your agency.
Lifestyle v. High Growth: What kind of agency do you want?
There are two kinds of marketing agencies.
- Lifestyle business: Your goal is to earn enough money to enjoy a comfortable lifestyle. Often a services business.
- High-growth business: Your goal is to sell the company or have an IPO. Typically built around making highly-scalable products.
Think, Teach, Do: Are you selling strategy, training, or implementation?
