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What it takes to work with big clients United Airlines, NASCAR, and Time Warner: Greg Boone of iCiDIGITAL
Want to work with enterprise clients like Panera Bread, United Airlines, Time Warner Cable, Hyatt, and NASCAR.? See what Greg Boone at iCiDIGITAL does. He shares advice about leadership, management, and more.read more
When you make yourself a linchpin at your agency, you make yourself indispensable. This feels good for a while—you’re making decisions, directing the action, and giving your stamp of approval. The problem is, you become trapped—you can’t get away. Here’s how to break free!read more
The way you pay your freelancers and contractors is shifting—there’s hourly, deliverable-based, and retainer. Building a “stable” of trusted freelancers is vital to your agency’s growth, whether you want a lifestyle or high-growth agency. Let’s look at the pros and cons of each of the three labor cost structures.read more
Got lots of clients pushing you and your agency’s team to do things you don’t want to do? Use my “Reason-Options-Choose” (R-O-C) framework to say “no” to clients, without burning bridges. It works in most client service, project management, and sales situations at agencies.read more
Instead of jumping to give refunds, ask unhappy clients what they want. The answer may be cheaper than a refund. Other outcomes might include completing the original project ASAP, doing additional free work, apologizing to their boss… or just letting them vent to be heard.read more