As the owner of a digital marketing agency, you’re probably wondering what the enormous Omnicom/Publicis merger means for you. The two companies announced today that they will merge to create a company worth $35 billion. If approved, this will put Publicis Omnicom Group ahead of WPP as the biggest advertising holding company in the world.
My typical client has between one and 25 employees and less than $10 million in revenue. This is a large business deal for the stock market, but what does this mean for you as the owner of an agency that doesn’t have 130,000 employees and $23 billion in revenue? It’s mostly neutral or good news for you.
What you should know as an agency owner
One of my first jobs was as a buy-side investment analyst, analyzing 400+ companies for a niche-market mutual fund company in New York. Let’s dig into my key takeaways here. [Read more…]