BlogTips and best practices for agency leaders
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Content marketing—by itself—isn’t enough, according to my recent Q&A with Moz founder Rand Fishkin. When I asked him about what agencies should be doing to keep up today, he noted that agencies need to go beyond content marketing and sharing, and to offer user experience (UX) help, too.read more
You can’t have an agency without clients—and life’s too short to work with clients you don’t like. So what do you do when client relationships aren’t as great as you’d like? I’ve made plenty of mistakes—I’d rather you avoid those mistakes! Here’s my advice to make better decisions.read more
Like it or not, you are the “dictator” of your business. Yes, you depend on clients, employees, vendors, and the government. But as long as you aren’t doing anything illegal, you can do effectively whatever you want in your business—as a business owner, what you say, goes. Let’s look at the implications of your being your agency’s dictator.read more
You have three options for pricing models—hourly, milestone, and value-based. Your choice has a big impact on profits, but also most aspects of your day-to-day—including your stress levels as an agency owner. Let’s look at how to pick the right pricing model for your agency.read more
Your job as the PM—whether in title or in practice—is to assign the cheapest competent person to each project, each retainer, each task. If you ignore this, you’re losing profits, stressing your team, and putting your clients at risk.read more