Agency Business Development Training
Diversify Your Lead-Gen Strategy
A Gimmick-Free Approach to Sustainable Agency Growth
Virtual workshop in July 2024
From agency advisor Karl Sakas & agency owner Gabriel Marguglio
Agency Business Development Training
Diversify Your Agency’s Lead-Gen Strategy
Virtual workshop in July 2024
From agency advisor Karl Sakas & agency owner Gabriel Marguglio
Want to grow your agency? You’ll need to attract new business and grow current accounts. In today’s business environment, that requires new ideas and pivots on classic techniques.
This workshop—by seasoned agency advisor Karl Sakas and leading agency owner Gabriel Marguglio—will give you tools to grow your agency today. You’ll still need to do the work, but everything’s easier when you know where to focus.
Your Instructors:
Karl Sakas
Agency Advisor & Coach
Karl has helped 600+ agencies on every inhabited continent. He helps owners “Work Less, Earn More” while rewarding key agency employees. Drawing on his background in agency operations, Karl has written three books and spoken at INBOUND, SoDA, Traffic & Conversion Summit, CMW, Digital Marketer, and the Bureau of Digital.
Gabriel Marguglio
Agency Founder & CEO
As the owner of Nextiny Marketing, Gabriel built a national agency that’s secured HubSpot Diamond status. In the workshop, he’ll share the diversified lead-gen practices that his team uses every day… and that have helped him cut his workload to part-time. He also provides whitelabel services to agencies via Nextiny Studios.
As Seen In
What You’ll Learn…
How to use AI to streamline your lead-gen, while staying true to your strategic goals
Strategies to increase client retention—and upsell leads—by nurturing your current client relationships
3 ways to raise prices without automatically losing clients—including when and how to implement changes to optimize profitability
Better ways to expand beyond passive client referrals, including how to leverage strategic partnerships to grow your network
A higher-ROI way to use email marketing and automation, to keep your agency top of mind and accelerate client acquisition
How to get higher-quality leads without needing to completely overhaul your positioning
How to leverage speaking opportunities—and your own events—to attract more clients
A simple yet powerful technique to quickly generate 10 ideas for your content marketing
The hidden danger in neglecting your website… and 6 tips to transform your digital presence into a powerful lead-generation tool
PLUS: You’ll get a step-by-step workbook and practical “homework” assignments, to help you turn today’s workshop into tomorrow’s results
And much more!
Format:
Online live, plus an on-demand option. Engage with the material at your pace, with the option to connect with peers and experts for discussion and collaboration. This workshop is for agency owners, executives, and business development leaders. If you want to grow your agency’s lead-gen pipeline in 2024, you’ll get ideas to try—and a “nudge” on getting started.
The interactive format includes tips, Q&A, networking, and “space” to help you customize your own growth strategy. By investing two hours a week (plus some time on your own), you’ll position your agency to end the year strong. And it won’t stop there; you can apply the techniques in future years, to build a more sustainable pipeline.
Timing and Agenda:
Sessions are live from 12-2pm EST (2 hours a week, on three Wednesdays) and 100% virtual. They include:
Session 1: Upsells, Referrals, and Pricing (July 10th)
Before you look to new business, make the most of your current client base. You’ll get agency-tested tips on upsells, cross-sells, above-average referrals, and price increases. You’ll leave with ideas to help you collect all the low-hanging fruit.
Session 2: Inbound+ Marketing (July 17th)
You know how to market your clients… but are you practicing this in your own marketing? We’ll review the latest tips in a range of areas, including SEO, content, marketing automation, your website, and more. You can become a “magnet” for your target market, using tactics you can sustain.
Session 3: Outbound, Events, and Partnerships (July 24th)
Expand to outbound tactics, run events to generate highly-qualified leads, and foster productive partnerships. In addition to tips, we’ve built-in time to help you start meeting potential referral partners during the workshop itself.
What To Expect:
Dynamic Learning: A blend of theory, practical insights, and actionable strategies to diversify your lead-gen approach.
Convenience: We know you’re busy. We’ll meet virtually, just two hours a week for three weeks. And there’s an on-demand recording, if you need to miss a live session.
What Not to Expect: This isn’t a training about positioning, service design, or sales. We’ll focus exclusively on diversifying your lead-gen strategies. That is, we won’t delve into how to sell your services, the nuances of agency positioning, or the intricacies of designing your service offerings.
“Karl has guided hundreds of agency founders down the path of becoming an actual owner vs. being an employee in their own company. And he’s willing to show all of us the way. What’s amazing is he does this regardless of where we are in our entrepreneurial journey… He’s seen it all and has helped other owners through it.”
— Carl Smith, Owner, Bureau of Digital
More Info:
Guarantee: No one can guarantee a specific outcome. But when you invest more time and effort in the workshop, you’re likely to see a stronger return.
Follow-Up: The workshop is designed for those seeking a “DIY” solution. It doesn’t include 1:1 consulting with Karl or Gabriel, but you have the option to add that separately.
Get Your Ticket for July 2024:
Join us to start transforming your lead-gen strategy from routine to remarkable, helping your agency not only survive but thrive in the current landscape. Buy your ticket today, to accelerate your journey towards sustained growth and market leadership!
Pricing:
Pre-Sale: $700
- Opens: Wed April 24, 2024
-
Deadline: Fri May 31, 2024
Price: $700 USD + tax (save $300)
Early-Bird: $800
- Opens: Sat June 1, 2024
-
Deadline: Sun June 30, 2024
Price: $800 USD + tax (save $200)
Regular: $1,000
-
Opens: Mon July 1, 2024
-
Deadline: Wed July 17, 2024
Price: $1,000 USD + tax
Get Your Ticket
Frequently Asked Questions (FAQ)
Who's this for?
This 3-week virtual workshop is for agency owners, executives, and business development leaders. If you want to grow your agency’s lead-gen pipeline in 2024, you’ll get ideas to try—and a “nudge” on getting started.
Will we do a deep dive on every marketing tactic?
This isn’t a training about positioning, service design, or sales. We’ll focus exclusively on diversifying your lead-gen strategies. That is, we won’t delve into how to sell your services, the nuances of agency positioning, or the intricacies of designing your service offerings. And it’s an overview of tactics you might have forgotten or been too busy to use. The goal is to get you thinking so you can set new priorities.
What's the potential ROI from the workshop?
If the workshop gives you ideas that help you land a new client a month or two earlier, how much would that be worth? What if it helps you land more than one new client? As with any training, your results will depend on a mix of skill, practice, and luck; we can’t guarantee a specific outcome.
How can this workshop help us beyond this month and this year?
Marketing is, of course, always changing. Our goal is to help agency leaders avoid complacency in their own marketing—so they’ll be ready to evolve for whatever happens this year and beyond. That includes building a diversified approach, so you’re not reliant on a single channel or approach that might stop working in the future.
Does this apply to agencies outside of the United States?
The advice focuses on agencies in North America, but aspects of it apply to agencies anywhere.
Do you guarantee the results?
No consultant or trainer can guarantee specific results—so much depends on implementation, luck, and other factors beyond our control. But the more you put in, the more likely you are to be happy with the results.
When are the live sessions in July 2024?
We meet for three weeks in July 2024, for 2 hours a week via Zoom:
- Week 1: Wednesday, July 10th at 12-2pm EDT
- Week 2: Wednesday, July 17th at 12-2pm EDT
- Week 3: Wednesday, July 24th at 12-2pm EDT
What does this cost?
The price depends on when you register for the workshop. All prices are in USD, and Teachable may charge tax.
- Pre-Sale (Wed April 24 — Fri May 31, 2024): $700 (save $300 on your ticket)
- Early Bird (Sat June 1 —Sun June 30, 2024): $800 (save $200 on your ticket)
- Regular (Mon July 1 — Wed July 17, 2024): $1,000
Planning to send 5+ people from your agency? Contact us to get a group discount.
Are there any ticket discounts or coupons?
When you click the “Get Your Ticket” button, you’re automatically getting the lowest-available price. This includes Pre-Sale, Early Bird, and Regular pricing. If you plan to join us, buy now for the best available pricing.
Is there a group discount?
If you’d like to send 5+ people from your agency, please contact us for a group discount.
Can I buy a ticket for someone else?
Yes, you can buy a ticket for someone else. Select the “Send as a gift” checkbox on the checkout page. (Here’s a screenshot from Teachable.) Now, you can add their email address and an optional note. They’ll immediately receive a notification.
How can we pay?
Teachable will request your payment info (most credit cards) and prompt you to sign up for the platform. Depending on your geographic location, Teachable may charge sales tax.
If you plan to send 5+ people from your agency and want a group discount, email concierge@sakasandcompany.com for help.
What's the refund policy?
The workshop is non-refundable, but you’re welcome to substitute another team member. Email concierge@sakasandcompany.com for help.
Do we need to use HubSpot or any other specific software?
How long can we access the recordings?
As a live attendee, you’ll have access to the recordings in Teachable for at least six months.
Is this 1:1 coaching?
The workshop is designed for those seeking a “DIY” solution. It doesn’t include 1:1 consulting with Karl or Gabriel, but you have the option to add that separately.
What if we want additional 1:1 advice?
Karl Sakas is available for 1:1 coaching and consulting. This includes the one-off ActionPath call (to answer your most-burning question), the Agency Growth Diagnostic (to get objective, expert advice on how to reach your goals), and Executive Coaching (for in-depth support as you grow your valuation).
What if I have a different question?
Glad to help! Email concierge@sakasandcompany.com with your question.
“Karl truly cares about the success of organizations and is just a really compassionate person who really cares about the work. He cares about agency owners. He gets it.” –Taylor
“Karl’s presentation wasn’t just a talk; it was an experience that got everyone fired up and ready to tackle their challenges head-on. Karl has a unique knack for making the complex feel simple and doable.” –Chris
“Karl is outstanding. He’s an expert not only at marketing but specifically at running agencies, large and small. His advice is clear, high impact, and focused on results and financial success.” –Julie