An agency owner asked me: “What percentage of agency revenue should go directly to the selling process?” As a benchmark, I typically see agency Cost of Sales range from 5% to 20% of revenue. The 5% cost of sales would be for a smaller agency with part-time...
As an agency leader, you face an inevitable reality: 100% of your employees will eventually leave you, whether voluntarily or involuntarily. Agency benchmark: your annual employee turnover should be under 20%. The good news about preparing for [voluntary] employee...
In the July 2020 episode of Agency Office Hours, we discuss escaping revenue plateaus, getting budgets from squirrelly prospective clients, finding a USP to position your agency as unique, and more. BONUS: See the Zoom chat transcript and “jump” links to...
Wondering what’s normal or typical to pay in agency referral fees? Seeking to grow his revenue, an agency owner asked me in Executive Coaching about benchmarks: “What have you typically seen when it comes to paying people who refer business to our agency?...
How much should agencies spend on their own self-marketing? It depends… You can calculate cost of marketing as a percentage of revenue—between 7% and 20% of revenue, including labor costs. Yet for many agencies, headcount is an easier initial metric—between 0.5...
