Wondering what’s normal or typical to pay in agency referral fees? Seeking to grow his revenue, an agency owner asked me in Executive Advisory about benchmarks: “What have you typically seen when it comes to paying people who refer business to our agency?...
How much should agencies spend on their own self-marketing? It depends… You can calculate cost of marketing as a percentage of revenue—between 7% and 20% of revenue, including labor costs. Yet for many agencies, headcount is an easier initial metric—between 0.5...
What if you could get inside the heads of your clients? Your agency could find ways to serve them better, as they deal with obstacles and new uncertainty. We haven’t found a way to literally read their minds—but I have the next best alternative. What is it?...
In the June 2020 episode of Agency Office Hours, we discuss: What to do when a sales prospect goes silent (3:40) CMO insights (12:55) Remote work predictions for agencies (20:03) How to approach negotiating shorter retainers (29:53) PM Software: Choosing PM software...
How might COVID-19 impact remote work on a long-term basis? Eventually, your agency can work without [most of] today’s interruptions. People will travel again; fingers crossed on a vaccine. But then what? What about staffing a year from now, and five years from...
