How much should agencies spend on their own self-marketing? It depends… You can calculate cost of marketing as a percentage of revenue—between 7% and 20% of revenue, including labor costs. Yet for many agencies, headcount is an easier initial metric—between 0.5...
What if you could get inside the heads of your clients? Your agency could find ways to serve them better, as they deal with obstacles and new uncertainty. We haven’t found a way to literally read their minds—but I have the next best alternative. What is it?...
In the June 2020 episode of Agency Office Hours, we discuss: What to do when a sales prospect goes silent (3:40) CMO insights (12:55) Remote work predictions for agencies (20:03) How to approach negotiating shorter retainers (29:53) PM Software: Choosing PM software...
How might COVID-19 impact remote work on a long-term basis? Eventually, your agency can work without [most of] today’s interruptions. People will travel again; fingers crossed on a vaccine. But then what? What about staffing a year from now, and five years from...
Want to spend less time running your agency? Once you build a great team, you need to delegate better—and Winston Churchill has some delegation tips for you. Churchill is known as an inspirational leader—but visionary leadership is easier when you delegate the...
