by Karl Sakas | Apr 25, 2018 | Strengthen Client Relationships
A 1:1 consulting client wanted to replicate my boutique client experience, writing “You offer a very boutique experience with handwritten notes, booklets, and attention to detail.” Based on that, I decided to reverse-engineer my process and share it here,...
by Karl Sakas | Apr 18, 2018 | Strengthen Client Relationships
Do you call yourself a “boutique agency”—or have you considered the label? Instead of using “boutique” as shorthand for “small,” I dare you to fully commit to providing a boutique experience to your clients. The choice will help you...
by Karl Sakas | Apr 11, 2018 | Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More
As your agency reputation grows and your sales pipeline improves, you need to start saying “no” to more opportunities. I call this the agency Sales Selectiveness Continuum: 1) Early in your agency, you don’t say “no” to anything; you need...
by Karl Sakas | Apr 4, 2018 | Benchmarking & Optimization, Strengthen Client Relationships, Work Less Earn More
Got a client who wants your agency to cut your rates, without cutting the scope? Stand firm—don’t offer a discount without a scope reduction! An agency owner and coaching client recently asked me: “I’d love to get your take on a client of ours. The...
by Karl Sakas | Mar 28, 2018 | Build a Stronger Team
In vampire lore, there’s an idea that vampires can’t enter your house without your permission—you have to invite them in. The vampire might seem charming at first, so you ignore your instincts and ask them to come inside. They inevitably attack, and now...
