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[Part 1 of 3] Why your agency’s employees don’t think like an owner

[Part 1 of 3] Why your agency’s employees don’t think like an owner

by Karl Sakas | Jul 11, 2018 | Build a Stronger Team, Personal Growth & Development, Work Less Earn More

Frustrated—or dumbfounded—by some of your employees’ choices? Assuming they’re competent at their jobs, the problem might stem from a fundamental mismatch—what I call the Owner vs. Employee mindset gap. What do I mean? You and they approach things...
Handle and prevent ‘Swoop & Poop’ by your client’s boss

Handle and prevent ‘Swoop & Poop’ by your client’s boss

by Karl Sakas | Jul 4, 2018 | Strengthen Client Relationships

One of my coaching clients—the owner of a digital PR agency—asked for help: “Do you have tips on dealing with competing client stakeholders? We have some clients where we have a direct contact—plus their boss, occasionally—and we get conflicting...
What’s your agency’s Post-Launch Support policy for inactive clients?

What’s your agency’s Post-Launch Support policy for inactive clients?

by Karl Sakas | Jun 27, 2018 | Strengthen Client Relationships

I recently advised a coaching client as he developed a Post-Launch Support policy. His digital agency specialized in custom web development, including complex web apps. The Problem He’d run into a challenge—clients would reappear after months or a year, wanting...
Charge more at your agency: Serve higher-value Strategy Tiers

Charge more at your agency: Serve higher-value Strategy Tiers

by Karl Sakas | Jun 20, 2018 | Benchmarking & Optimization, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More

Want to work with clients on high-level strategy? In my experience, your agency’s clients consider five Strategy Tiers (or layers) in their business. Client perception impacts which firm they ask to handle what, and it impacts your agency’s ability to...
Want better profit margins? Stop selling against yourself!

Want better profit margins? Stop selling against yourself!

by Karl Sakas | Jun 13, 2018 | Optimize Your Sales Process, Benchmarking & Optimization, Strengthen Client Relationships, Work Less Earn More

Visiting Australia, I passed a dry cleaner in Sydney—and noticed a terrifying sign (see right). It said: “All Prices Are Negotiable.” Are you telling your agency’s clients—directly or indirectly—that you’ll cut your prices for anyone who asks?...
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