by Karl Sakas | Aug 22, 2018 | Build a Stronger Team
When it comes to agency hiring, one of the biggest risks is hiring someone who can do the job, but doesn’t want to do the job you need them to do—I call these types of hires a “Reluctant Employee.” If you need someone focused one way, and they want...
by Karl Sakas | Aug 15, 2018 | Optimize Your Sales Process, Attract Great Clients
TL;DR — If BANT isn’t helping you fully-screen your sales prospects, upgrade to CRUX: Compatible, Realistic, Urgent, and X-Factor. CRUX considers whether an agency prospect feels right, too—saving you from prospects who were only perfect on paper. CRUX: Find...
by Karl Sakas | Aug 1, 2018 | Strengthen Client Relationships, Optimize Your Sales Process
Agency owners sometimes ask me: “Should my agency accept credit cards?” Then they grumble about 3–4% merchant fees. My answer: Yes, offer the option—selectively. But make ACH (bank transfer) your default for services, and only allow card payments when there’s a clear...
by Karl Sakas | Jul 25, 2018 | Build a Stronger Team, Personal Growth & Development, Work Less Earn More
Tired of employees who don’t take ownership of their work at your agency? This three-part article series is for you! First, I introduced the Owner vs. Employee mindset gap—and why employees’ instant-gratification decisions can hurt you as the owner. Then,...
by Karl Sakas | Jul 18, 2018 | Build a Stronger Team, Personal Growth & Development, Work Less Earn More
Wondering if your agency’s employees are making choices that hurt you and the business? This article series is for you! In Part 1, I introduced the Owner vs. Employee mindset gap—and why it can lead to employees making short-term decisions that hurt you as the...