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Close new business faster with CRUX instead of BANT

Close new business faster with CRUX instead of BANT

by Karl Sakas | Aug 15, 2018 | Attract Great Clients, Optimize Your Sales Process

TL;DR — If BANT isn’t helping you fully-screen your sales prospects, upgrade to CRUX: Compatible, Realistic, Urgent, and X-Factor. CRUX considers whether an agency prospect feels right, too—saving you from prospects who were only perfect on paper. CRUX: Find...
Should your agency accept credit cards? Yes, but strategically.

Should your agency accept credit cards? Yes, but strategically.

by Karl Sakas | Aug 1, 2018 | Strengthen Client Relationships, Optimize Your Sales Process

Agency owners sometimes ask me: “Should my agency accept credit cards?” Then they grumble about 3–4% merchant fees. My answer: Yes, offer the option—selectively. But make ACH (bank transfer) your default for services, and only allow card payments when there’s a clear...
[Part 3 of 3] How to get employees to take ownership at your agency

[Part 3 of 3] How to get employees to take ownership at your agency

by Karl Sakas | Jul 25, 2018 | Build a Stronger Team, Personal Growth & Development, Work Less Earn More

Tired of employees who don’t take ownership of their work at your agency? This three-part article series is for you! First, I introduced the Owner vs. Employee mindset gap—and why employees’ instant-gratification decisions can hurt you as the owner. Then,...
[Part 2 of 3] Are employees taking shortcuts at your expense?

[Part 2 of 3] Are employees taking shortcuts at your expense?

by Karl Sakas | Jul 18, 2018 | Build a Stronger Team, Personal Growth & Development, Work Less Earn More

Wondering if your agency’s employees are making choices that hurt you and the business? This article series is for you! In Part 1, I introduced the Owner vs. Employee mindset gap—and why it can lead to employees making short-term decisions that hurt you as the...
[Part 1 of 3] Why your agency’s employees don’t think like an owner

[Part 1 of 3] Why your agency’s employees don’t think like an owner

by Karl Sakas | Jul 11, 2018 | Build a Stronger Team, Personal Growth & Development, Work Less Earn More

Frustrated—or dumbfounded—by some of your employees’ choices? Assuming they’re competent at their jobs, the problem might stem from a fundamental mismatch—what I call the Owner vs. Employee mindset gap. What do I mean? You and they approach things...
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