Your agency’s policies send client retention signals—what are your policies “saying” to clients? We’re draconian: “Clients are the enemy” might help your short-term profits, but it’s bad for long-term client retention....
Merely having revenue targets and a revenue plan doesn’t guarantee success—you still need to actually hit your revenue goals. The digital agency owner from Part 1 and Part 3 shared: “Last year, we spent a lot of time looking at how we were pacing,...
An agency owner shared: “Once I know what my revenue goal should be, I need help making sure we have a plan in place to reach that goal.” Indeed! This article is third in a 4-part series. In Part 1, we discussed why to set revenue goals. Last week in Part...
As I shared in Part 1, you’ll enjoy many benefits —including stress reduction—when you create annual revenue goals. But… how do you actually set revenue targets for next year? That’s what I’ll cover here today in Part 2. We’ll review five...
An agency owner asked for my advice on creating revenue goals, because “it feels like I’m just picking numbers out of the air without any real logic to them.” From her question, I’ve created a 4-part article series on revenue planning for your...