by Karl Sakas | Aug 29, 2017 | Attract Great Clients, Personal Growth & Development
Public speaking is a great lead-gen technique for agencies. But for this to work, you need to get speaking gigs. To get speaking gigs, you need to get past the event organizer. This starts by sending a strong speaking pitch. As the VP of Programming and later...
by Karl Sakas | Aug 22, 2017 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships
“How does a [B2B] company find out exactly what end users do with its products? … [T]he people who buy from us are not the same people who actually use our products in their daily work.” (Harvard Business Review) Do any of your agency’s clients...
by Karl Sakas | Aug 15, 2017 | Personal Growth & Development
This weekend, I discovered a bubble in the sidewall of one of my tires—a spot where the rubber bulged out, as if the tire were about a explode. Tire bubbles can come from a manufacturing defect or from damage to the tire—for instance, bumping into a curb while...
by Karl Sakas | Aug 8, 2017 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships
An agency owner asked me: “A prospective client is asking for our ‘standard Service Level Agreement.’ We don’t have an agency SLA; should we?” A key question—should you even agree to an SLA? What service(s) would you be providing under...
by Karl Sakas | Aug 4, 2017 | Benchmarking & Optimization, Build a Stronger Team, Work Less Earn More
A client recently promoted an agency employee to become his Executive Assistant (EA), to help him focus on his $1,000/hour activities. She had the aptitude but not the experience—so he asked me to coach her on how to support him better. Most of my clients don’t...
