A client told me during a weekly check-in that he was feeling overwhelmed by all of his responsibilities. I recommended a few “instant self-care” options—things he could try for 15 minutes that’s 100% about him. I expanded the list to include what’s...
Public speaking is a great lead-gen technique for agencies. But for this to work, you need to get speaking gigs. To get speaking gigs, you need to get past the event organizer. This starts by sending a strong speaking pitch. As the VP of Programming and later...
“How does a [B2B] company find out exactly what end users do with its products? … [T]he people who buy from us are not the same people who actually use our products in their daily work.” (Harvard Business Review) Do any of your agency’s clients...
This weekend, I discovered a bubble in the sidewall of one of my tires—a spot where the rubber bulged out, as if the tire were about a explode. Tire bubbles can come from a manufacturing defect or from damage to the tire—for instance, bumping into a curb while...
An agency owner asked me: “A prospective client is asking for our ‘standard Service Level Agreement.’ We don’t have an agency SLA; should we?” A key question—should you even agree to an SLA? What service(s) would you be providing under...
