An agency owner asked me: “A prospective client is asking for our ‘standard Service Level Agreement.’ We don’t have an agency SLA; should we?” A key question—should you even agree to an SLA? What service(s) would you be providing under...
A client recently promoted an agency employee to become his Executive Assistant (EA), to help him focus on his $1,000/hour activities. She had the aptitude but not the experience—so he asked me to coach her on how to support him better. Most of my clients don’t...
Slack has become a popular agency communication tool. It’s an excellent app for businesses thanks to a wide array of apps, functionality, and even the option to do individual or group calls right within the app. Slack has almost 3 million users and counting,...
The owner of an agency in Switzerland asked: “I can’t keep up with all our new projects, but I’m feeling pressure from my salesperson to keep saying ‘yes’ to new work. What should I do?” Don’t stop selling. Being too busy to...
A client recently shared a success story from his agency—about how he negotiated a big prospect’s payment terms from Net 60 to Net 20. In effect, they’re paying more than a month earlier—a great deal for his agency, especially since he didn’t have to...
