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Use skeptical reference checks to find great employees at your agency

Use skeptical reference checks to find great employees at your agency

by Karl Sakas | Jun 30, 2017 | Benchmarking & Optimization, Build a Stronger Team

Reference checks are a vital step in vetting your agency’s new hires. But you have to do them right, because candidates have an incentive to lie—and so do references. Why would a reference lie about an employee? If the reference likes them, they’ll present...
Want fewer interruptions at work? Use internal Office Hours to cut back!

Want fewer interruptions at work? Use internal Office Hours to cut back!

by Karl Sakas | Jun 28, 2017 | Build a Stronger Team, Personal Growth & Development, Work Less Earn More

An agency owner asked me for help—he was overwhelmed by email at work. He felt like he needed to respond to emails immediately, or fall hopelessly behind. During our two-hour coaching call, he was worried that 100 new emails had come in. I recommended my concept of...
How much should digital agencies charge clients for travel?

How much should digital agencies charge clients for travel?

by Karl Sakas | Jun 26, 2017 | Benchmarking & Optimization, Strengthen Client Relationships

One agency owner reached out for help, because one of her new retainer clients was insisting the agency send someone in-person to an out-of-town meeting on less than a week’s notice. It would require a minimum of four hours travel each way, or longer if they...
Agency positioning: Does your packaging reflect your true value?

Agency positioning: Does your packaging reflect your true value?

by Karl Sakas | Jun 16, 2017 | Attract Great Clients, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More

A few years ago, I was driving to a speaking engagement in South Carolina when I stopped to get gas. Waiting in line for the bathroom at the gas station, I looked at large bins of over-the-counter medicine—pain relievers, antihistamines, sleep aids, etc. They were...
Your failure to delegate costs your agency $1,000 an hour.

Your failure to delegate costs your agency $1,000 an hour.

by Karl Sakas | Jun 14, 2017 | Work Less Earn More, Benchmarking & Optimization, Build a Stronger Team, Personal Growth & Development, Prepare to Sell, Scale Your Agency

The owner of small marketing agency in Oregon shared: “My biggest struggle is letting go of client work and delegating to others.” She was currently doing most of the client work herself, and she was having trouble keeping up. She’s not the only...
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