by Karl Sakas | Jun 26, 2017 | Benchmarking & Optimization, Strengthen Client Relationships
One agency owner reached out for help, because one of her new retainer clients was insisting the agency send someone in-person to an out-of-town meeting on less than a week’s notice. It would require a minimum of four hours travel each way, or longer if they...
by Karl Sakas | Jun 16, 2017 | Attract Great Clients, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More
A few years ago, I was driving to a speaking engagement in South Carolina when I stopped to get gas. Waiting in line for the bathroom at the gas station, I looked at large bins of over-the-counter medicine—pain relievers, antihistamines, sleep aids, etc. They were...
by Karl Sakas | Jun 14, 2017 | Work Less Earn More, Benchmarking & Optimization, Build a Stronger Team, Personal Growth & Development, Prepare to Sell, Scale Your Agency
The owner of small marketing agency in Oregon shared: “My biggest struggle is letting go of client work and delegating to others.” She was currently doing most of the client work herself, and she was having trouble keeping up. She’s not the only...
by Karl Sakas | Jun 12, 2017 | Benchmarking & Optimization, Build a Stronger Team, Strengthen Client Relationships
A client recently lost two Account Managers at his agency, when they both resigned during the same week. He asked me, “What’s your advice on the best way to transition high-value clients that love [the former AMs] to someone brand new?” As the owner,...
by Karl Sakas | May 30, 2017 | Attract Great Clients, Optimize Your Sales Process, Strengthen Client Relationships
The owner of an agency asked me, “Why do marketing clients choose one agency over another?” Creative, high-quality work? Sorry, clients expect that as a minimum. If a prospective client has worked with agencies before (which is preferable for you, so you...
