The owner of an agency on the West Coast shared: “My biggest struggle is letting go of client work and delegating to others.” She was currently doing most of the client work herself, and she was having trouble keeping up. She’s not the only one—the...
A client recently lost two Account Managers at his agency, when they both resigned during the same week. He asked me, “What’s your advice on the best way to transition high-value clients that love [the former AMs] to someone brand new?” As the owner,...
The owner of an agency asked me, “Why do marketing clients choose one agency over another?” Creative, high-quality work? Sorry, clients expect that as a minimum. If a prospective client has worked with agencies before (which is preferable for you, so you...
I recently got rear-ended at a stoplight. After I reported the claim, my insurance company referred me to a body shop for an estimate on the bumper damage. While I waited in the lobby for the estimate, the receptionist was chatting with other customers. A customer...
Have you heard the classic guerrilla marketing story about fashion designer Kenneth Cole? It bears repeating, as you think of ways for your agency stand out against the competition. When Kenneth Cole launched his company in 1982, he couldn’t afford to rent a...
