Wish you could charge more at your agency but not ready to switch to value-based pricing? Use value-anchoring! Value-anchoring is a sales technique where you explicitly compare the value clients get from hiring you (high) to what you’re charging (low). Because...
I went to my doctor after several days of abdominal pain, when my self-treatment hadn’t worked and I couldn’t sleep. Based on the symptoms and my history, my doctor assumed it was a gastrointestinal problem. That’s the tricky thing about...
Hiring at your agency? Sometimes, you’ll get hundreds of job applicants. Other times, you’ll struggle to get a dozen… and none of them are qualified. More candidates typically means you can be more selective about hiring, which tends to produce...
Too busy to meet with your direct reports on a regular basis? That’s bad. Regular check-ins help you identify and fix problems early on, help you keep things running smoothly, and get your entire team on the same page. You know how it’s annoying when your...
A client asked for my help thinking through a decision to hire a current employee’s significant other. (I led my reply with “don’t do it!”) This article will go over why it’s a bad idea to hire your employees’ partners (beyond what you’re already...
