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Helping agency clients who reach end-customers via channel partners

Helping agency clients who reach end-customers via channel partners

by Karl Sakas | Aug 22, 2017 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships

“How does a [B2B] company find out exactly what end users do with its products? … [T]he people who buy from us are not the same people who actually use our products in their daily work.” (Harvard Business Review) Do any of your agency’s clients...
Don’t ignore a flat tire… or business problems at your digital agency.

Don’t ignore a flat tire… or business problems at your digital agency.

by Karl Sakas | Aug 15, 2017 | Personal Growth & Development

This weekend, I discovered a bubble in the sidewall of one of my tires—a spot where the rubber bulged out, as if the tire were about a explode. Tire bubbles can come from a manufacturing defect or from damage to the tire—for instance, bumping into a curb while...
Should you guarantee an agency Service Level Agreement (SLA)?

Should you guarantee an agency Service Level Agreement (SLA)?

by Karl Sakas | Aug 8, 2017 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships

An agency owner asked me: “A prospective client is asking for our ‘standard Service Level Agreement.’ We don’t have an agency SLA; should we?” A key question—should you even agree to an SLA? What service(s) would you be providing under...
EA expectations: What to expect from your Executive Assistant

EA expectations: What to expect from your Executive Assistant

by Karl Sakas | Aug 4, 2017 | Benchmarking & Optimization, Build a Stronger Team, Work Less Earn More

A client recently promoted an agency employee to become his Executive Assistant (EA), to help him focus on his $1,000/hour activities. She had the aptitude but not the experience—so he asked me to coach her on how to support him better. Most of my clients don’t...
12 tips to maximize Slack for internal agency communication

12 tips to maximize Slack for internal agency communication

by Karl Sakas | Aug 1, 2017 | Benchmarking & Optimization, Build a Stronger Team

Slack has become a popular agency communication tool. It’s an excellent app for businesses thanks to a wide array of apps, functionality, and even the option to do individual or group calls right within the app. Slack has almost 3 million users and counting,...
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