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Agency conferences in 2018: Top 20+ events for digital agencies

Agency conferences in 2018: Top 20+ events for digital agencies

by Karl Sakas | Nov 6, 2017 | Benchmarking & Optimization, Personal Growth & Development, Scale Your Agency, Work Less Earn More

[Looking for 2022 events? See this article.] Trying to decide which agency conferences to attend in 2018? Here’s my curated roundup of 20+ in-person events to consider, with a focus on the U.S. I’ve noted where I have experience as a speaker or attendee. Know any...
Hiring great Project Managers: 7 qualities of agency PMs

Hiring great Project Managers: 7 qualities of agency PMs

by Karl Sakas | Oct 30, 2017 | Build a Stronger Team, Strengthen Client Relationships, Work Less Earn More

What’s the difference between a so-so project manager and a great project manager? Great PMs consistently juggle the needs of many stakeholders—external clients, internal team members… and you as their boss. If you’re not detail-oriented as an agency...
Agency growth plateau: What to do when it happens to you

Agency growth plateau: What to do when it happens to you

by Karl Sakas | Oct 24, 2017 | Benchmarking & Optimization, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More

What do you do when your agency growth hits a plateau and you feel stuck? A client recently asked for help on this very topic. He had been running his agency for a decade—and sales were in a slump. He felt that he had a good team doing good work, and they specialized...
Boost client retention via Client Satisfaction surveys

Boost client retention via Client Satisfaction surveys

by Karl Sakas | Oct 13, 2017 | Strengthen Client Relationships, Scale Your Agency

An agency owner asked for my advice on implementing Client Satisfaction surveys at her agency, since she noticed I send them out to my coaching and consulting clients. Here’s what I shared—including how you can apply ongoing client satisfaction surveys at your...
Agency pricing secret: Charge more via value-anchoring

Agency pricing secret: Charge more via value-anchoring

by Karl Sakas | Oct 2, 2017 | Benchmarking & Optimization, Optimize Your Sales Process, Work Less Earn More

Wish you could charge more at your agency but not ready to switch to value-based pricing? Use value-anchoring! Value-anchoring is a sales technique where you explicitly compare the value clients get from hiring you (high) to what you’re charging (low). Because...
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