Earlier in my career, I created quarterly market share reports. My predecessor spent eight weeks a year on this task. I revamped her process, and cut that timeline by 80%, from two weeks a quarter to two days each time. An agency COO recently asked me:...
Want to transform your marketing agency to meet your financial and life goals? Big changes take time. Fortunately, there are things you can do over the next month to make a faster impact. From my experience helping hundreds of firms as an agency coach, here are 7...
Have you (or one of your agency’s salespeople) wasted time on a prospect who turned out to be a terrible fit? Fix that common problem by asking clients to complete a sales pre-qualification survey before you get on the phone. This helps you focus on the right...
An agency owner reached out for advice because he was considering giving equity to key employees. He was worried they’d leave if they didn’t have equity, but he was worried about giving up control—and giving up a portion of his profits. At the moment, he...
Hate timesheets? You’re not alone. But my top-performing clients are obsessed with time-tracking at their agencies. Billable hours are closely connected to agency profit margins, because your team’s time is your agency’s “inventory.” Pick...
