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Pre-qualify your agency’s sales prospects with a survey… before you get on the phone

Pre-qualify your agency’s sales prospects with a survey… before you get on the phone

by Karl Sakas | Dec 22, 2017 | Attract Great Clients, Optimize Your Sales Process, Work Less Earn More

Have you (or one of your agency’s salespeople) wasted time on a prospect who turned out to be a terrible fit? Fix that common problem by asking clients to complete a sales pre-qualification survey before you get on the phone. This helps you focus on the right...
Golden Handcuffs: Use equity to retain key employees… sometimes.

Golden Handcuffs: Use equity to retain key employees… sometimes.

by Karl Sakas | Dec 19, 2017 | Benchmarking & Optimization, Prepare to Sell, Work Less Earn More

An agency owner reached out for advice because he was considering giving equity to key employees. He was worried they’d leave if they didn’t have equity, but he was worried about giving up control—and giving up a portion of his profits. At the moment, he...
Time tracking tools for agencies

Time tracking tools for agencies

by Karl Sakas | Dec 11, 2017 | Benchmarking & Optimization, Build a Stronger Team, Work Less Earn More

Hate timesheets? You’re not alone. But my top-performing clients are obsessed with time-tracking at their agencies. Billable hours are closely connected to agency profit margins, because your team’s time is your agency’s “inventory.” Pick...
Want to cut your tax bill, legally? Pre-pay agency expenses!

Want to cut your tax bill, legally? Pre-pay agency expenses!

by Karl Sakas | Nov 21, 2017 | Benchmarking & Optimization

In business school, our business law professor asked the class, “How many legal deductions are you permitted to take?” Answer: “All of them.” Are you worried about a big year-end tax bill? I’ve got good news. If you have extra money in...
[Email Template] Upgrade your post-conference sales followup process

[Email Template] Upgrade your post-conference sales followup process

by Karl Sakas | Nov 13, 2017 | Attract Great Clients, Optimize Your Sales Process

Ever meet someone at an event who seemed like a perfect sales prospect—and they even said they wanted to talk with you afterwards—but then they never responded? It’s frustrating, and it happens a lot. To fix this, let’s look at why sales prospects...
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