An agency owner recently asked: “Is there an ideal number of clients for an agency? I’m trying to determine if we need to eliminate some.” According to his PM system, he had ~45 billable clients. Many of them were retainer clients, but a lot were...
Ready to hire a Project Manager at your agency? Congrats on your growth! But before you post the PM job, decide the level of expertise you need and can afford. Agency PM salaries can be all over the place. Good PMs are expensive… but they’re worth it. From...
Ever worry that there’s something all the other agency owners know, but that no one has bothered to tell you? Something they’re doing that makes life easier, business more profitable, and projects more successful, that you just haven’t quite figured out yet? Having...
At my last two agencies, I could expect to work 50-65 hours a week regularly. And the data shows I’m not alone. According to a survey I previously conducted in the former Inbound.org agencies group, 50% of marketing agency employees expect to work 40-49 hours a week,...
Earlier in my career, I created quarterly market share reports. My predecessor spent eight weeks a year on this task. I revamped her process, and cut that timeline by 80%, from two weeks a quarter to two days each time. An agency COO recently asked me:...
