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Raise prices at your agency with this step-by-step approach

Raise prices at your agency with this step-by-step approach

by Karl Sakas | Mar 14, 2018 | Strengthen Client Relationships, Benchmarking & Optimization, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More

Want to increase your profit margins? It may be time to raise your rates. But before you do, there are some key considerations. Read on to discover a foolproof method of raising your rates without losing your clients. Raising prices is a great way to improve profit...
What’s the ideal number of clients for an agency to have?

What’s the ideal number of clients for an agency to have?

by Karl Sakas | Feb 20, 2018 | Attract Great Clients, Benchmarking & Optimization, Scale Your Agency, Strengthen Client Relationships

An agency owner recently asked: “Is there an ideal number of clients for an agency? I’m trying to determine if we need to eliminate some.” According to his PM system, he had ~45 billable clients. Many of them were retainer clients, but a lot were...
Should you hire a Project Manager… or Project Coordinator… or PM Director?

Should you hire a Project Manager… or Project Coordinator… or PM Director?

by Karl Sakas | Feb 13, 2018 | Benchmarking & Optimization, Build a Stronger Team, Scale Your Agency

Ready to hire a Project Manager at your agency? Congrats on your growth! But before you post the PM job, decide the level of expertise you need and can afford. Agency PM salaries can be all over the place. Good PMs are expensive… but they’re worth it. From...
Worried other agency owners know something you don’t?

Worried other agency owners know something you don’t?

by Karl Sakas | Feb 7, 2018 | Benchmarking & Optimization, Scale Your Agency, Strengthen Client Relationships

Ever worry that there’s something all the other agency owners know, but that no one has bothered to tell you? Something they’re doing that makes life easier, business more profitable, and projects more successful, that you just haven’t quite figured out yet? Having...
What’s a normal agency workload? (and how to *finally* get your schedule under control)

What’s a normal agency workload? (and how to *finally* get your schedule under control)

by Karl Sakas | Feb 1, 2018 | Benchmarking & Optimization, Personal Growth & Development, Work Less Earn More

At my last two agencies, I could expect to work 50-65 hours a week regularly. And the data shows I’m not alone. According to a survey I previously conducted in the former Inbound.org agencies group, 50% of marketing agency employees expect to work 40-49 hours a week,...
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