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Optimize Your Sales Process
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When you’re frustrated by a prospective client, it’s often because they need your help… but don’t want your help. Successful relationships require clients who Need and Want your agency’s help....
Life’s easier when your agency has a strong sales pipeline. Breaking out of the “feast-or-famine” cycle requires continued attention to business development—marketing, sales, and partnerships.
Has a client ever approved work, then changed their mind and asked for revisions? If you do them for free, you’ve given away your time, but if you refuse you...
Hiring for bizdev is tricky, because salespeople are great at selling themselves. Here are 4 process keys to hiring the right salesperson at your agency.
Determining your agency pricing can get complicated, especially when you work with a mix of international freelancers and in-house agents. However, it isn’t all about the numbers. Here’s my philosophy...
Many agencies rely on their personal network and referrals to grow, but what happens when those leads run out? It’s time for marketing. Here are some things you can do...