Agency Navigator: What to Say in Difficult Client Conversations
Free access to the “scripts” doc via Digital PM Summit 2024
As a PM, it’s hard to keep clients (and internal stakeholders) happy AND profitable. It’s tough to balance client satisfaction and scope management.
My “Agency Navigator” guide includes scripts to navigate dozens of difficult client situations. (Most work for internal clients, too.) PM’ing is easier when you don’t have to start from scratch.
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About the Author
Karl Sakas (@KarlSakas) helps digital agency owners ‘Work Less’ and ‘Earn More’… while rewarding their best employees. Drawing on his background in agency operations, Karl has personally advised hundreds of agencies on every inhabited continent. An international speaker, he is the author of three books—including Work Less, Earn More—and more than 450 articles on agency management. He also hosts the forthcoming Agency Therapy podcast. When he’s not helping clients, Karl volunteers as a bartender on an antique train.