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Create better estimates to increase your agency’s profits. Here are 4 ways to improve your estimates, based on my decades of digital marketing experience.
Check your positioning: Are you focused on the RIGHT target market? Here’s how to see if your most profitable clients are somewhere else… and what to do.
Hiring freelancers can be a great option for agencies, as long as you don’t overpay them. See my latest guidelines on how much to pay freelancers today.
Not sure whether to outsource new work to a freelancer or another marketing agency? Your agency’s decision comes down to margins, workload, and focus.