Blog
Tips and best practices for agency leaders
Tired of getting maintenance and support requests from clients?
Are your clients bugging you with support and maintenance requests? Maintenance work can be quite lucrative, but it’s not right for everyone—and if you don’t structure it properly, providing marketing maintenance and support can be an unprofitable headache. See what to change!
read moreHow to charge agency Rush Fees
Rush fees have been a big topic in my client Q&A’s recently. Agency owners have been asking how much is a typical rush fee at an agency, how to tell clients they’ll need to pay extra fee, how to decide to charge to rush fee, and what do I do if a client refuses to pay a rush fee?
read moreConference tips: How to get more out of your next conference
Conferences are a big investment of time and money, and if you’re going to a conference without a plan, you’re probably going to waste your time and money. Let’s look at specific things you can do to make the most of your next conference.
read moreJay Baer interview: How to make yourself “needed but not necessary” as an agency owner
In my new exclusive interview, marketing expert Jay Baer shares how marketers should focus on customer service, how to improve marketing ROI, and how to make a remote team work for you.
read more“This revenue is more important than your happiness”
Your best employees have options. When you refuse to fire toxic clients, you’re telling your team the revenue is worth more than their happiness. Let’s look at the implications, plus a free tool to help you decide which clients to fire first (and which ones to grow).
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