As president of Sakas & Company, I’ve written several books on managing digital marketing agencies—including “The Agency Fast Track” series of eBooks—and more than 200 articles on agency management.
Managing people is tough, but it doesn’t have to be so hard! Leading and managing comes more easily to some than others, but anyone can improve—agency leaders are made, not born. In this book, you’ll learn concrete tips to make your work easier when you lead marketing and creative teams.
The In-Demand Agency: How to Use Public Speaking to Become an Agency of Choice
Speaking at relevant events is one of the best ways to get clients to approach you first. Why? Because when you share useful advice, the audience sees you as a helpful, authoritative marketing expert—not as a salesperson.
In this results-oriented book, you’ll learn:
- Where to find places to speak
- How to create a talk that audiences will love
- What you can do to stand out from other speakers
- How to improve your chances of getting follow-on business
- Tips from top-performing speakers
My advice is based on my experience as a speaker for nearly 20 years, as an advisor to clients using speaking to build their agencies, and as someone who books speakers for a large marketing association.
Don’t Just Make the Logo Bigger: Taking Clients from Painful to Profitable
Whether creating an online marketing program for a client or staying late to meet a deadline, most marketing agencies know one thing for sure: the client always comes first. Unfortunately, it’s almost impossible to run a financially successful digital marketing agency based on this credo alone.
This eBook in “The Agency Fast Track” series discusses a better way of looking at agency client service—one that prioritizes the financial health of your agency over your relationship with any one client. You’ll be happier, and your agency will be more profitable.
Previous title: How to Build a Better Agency: Avoiding Hiccups & Headaches with Better Client Expectations Management
Client Onboarding for Agencies: Creating a Process to Grow Faster and More Profitably
We teach our clients what it means to be our client. Thus, client onboarding is a vital time—it drives whether you have a great client, a terrible client, or something in between.
Once you attract new clients (especially big new clients), you need to retain them. This eBook will help you create (or overhaul) your digital agency’s client onboarding process, so you can retain bigger clients.
- If you don’t have any client onboarding process already, this will help you get started.
- If you have a process already, this advice will give you ideas to make it better.
Packed with hands-on, real-world advice, you’ll learn how to get results fast.
How to Get It: Available for free to VIP clients. (18-page PDF)
Don’t Be the Shoemaker: And 11 Other Easy-to-Implement Ideas to Improve Your Agency
Digital marketers often spend so much time focused on their clients’ businesses that they forget to think about their own agency. They leave their website out-of-date, put off making new hires until their agencies reach the breaking point, and end up with salespeople who don’t actually understand what the agency does for its clients.
From taking time to step back and plan, to increasing profits by setting better client expectations, each tip in this eBook in “The Agency Fast Track” series fixes something I’ve seen agency owners struggle with—and does so in an actionable, easy-to-implement way.
How to Get It: Available as a special premium for VIP clients. (18-page PDF)