Does your agency sell marketing advice? Or business advice? Clients pay more for business advice. And they pay even more for business results. It’s all about packaging and positioning, to drive higher value… and thus higher prices. But if your packaging doesn’t reflect the value, you’ll have trouble charging a higher price.
Determining your agency pricing can get complicated, especially when you work with a mix of international freelancers and in-house agents. However, it isn’t all about the numbers. Here’s my philosophy when it comes to agency pricing.