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value anchoring
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To do higher-value work at your agency, you need to know clients’ five Strategy Tiers: Business, Integrated Marketing, Digital Marketing, Channel, and Campaign Strategy
Worried you aren’t charging enough? Here’s my strategy for raising prices at your agency without losing clients. See how to structure your plan, and the steps I followed to make...
Wish you could charge more at your agency but not ready to switch to value-based pricing? Use value-anchoring in your sales process! See how to make it happen at your...
Does your agency sell marketing advice? Or business advice? It’s all about packaging and positioning, to drive higher value… and thus higher prices. But if your packaging doesn’t reflect the...
Determining your agency pricing can get complicated, especially when you work with a mix of international freelancers and in-house agents. However, it isn’t all about the numbers. Here’s my philosophy...