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CMO insights on growth: What clients say when agencies aren’t in the room

CMO insights on growth: What clients say when agencies aren’t in the room

by Karl Sakas | Jun 24, 2020 | Strengthen Client Relationships, Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process

What if you could get inside the heads of your clients? Your agency could find ways to serve them better, as they deal with obstacles and new uncertainty. We haven’t found a way to literally read their minds—but I have the next best alternative. What is it?...

Client Boundaries, Retainers, Niching, and PM Software: Office Hours with agency expert Karl Sakas

by Karl Sakas | Jun 9, 2020 | Office Hours

In the June 2020 episode of Agency Office Hours, we discuss: What to do when a sales prospect goes silent (3:40) CMO insights (12:55) Remote work predictions for agencies (20:03) How to approach negotiating shorter retainers (29:53) PM Software: Choosing PM software...
Remote work at agencies: 15 predictions on longer-term impacts

Remote work at agencies: 15 predictions on longer-term impacts

by Karl Sakas | Jun 3, 2020 | Benchmarking & Optimization, Build a Stronger Team

How might COVID-19 impact remote work on a long-term basis? Eventually, your agency can work without [most of] today’s interruptions. People will travel again; fingers crossed on a vaccine. But then what? What about staffing a year from now, and five years from...
Winston Churchill’s timely advice: Delegation tips for agencies

Winston Churchill’s timely advice: Delegation tips for agencies

by Karl Sakas | May 20, 2020 | Build a Stronger Team, Personal Growth & Development

Want to spend less time running your agency? Once you build a great team, you need to delegate better—and Winston Churchill has some delegation tips for you. Churchill is known as an inspirational leader—but visionary leadership is easier when you delegate the...
How fast will your agency recover? Look at demand from your clients’ customers.

How fast will your agency recover? Look at demand from your clients’ customers.

by Karl Sakas | May 13, 2020 | Benchmarking & Optimization, Optimize Your Sales Process

Everyone is wondering: “When will the pandemic end, and when will the recovery start?” No one knows the recovery timeline for sure—and it probably won’t be an immediate or smooth transition. The COVID-19 pandemic likely won’t “end”...
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