A good strategy tells you where you’re going—but an implementation plan tells your team how to get there. This becomes even more important as your agency grows. In the early years, you could compensate by jumping in yourself: making decisions, chasing follow-ups, and...
During Executive Advisory, an agency owner asked me: “As we shift from ‘fun agency’ to more of a ‘professional firm,’ I wonder if we should establish some kind of structure for there to be Partners within the firm. I admire Pentagram for...
In the February 2021 episode of Agency Office Hours with Karl Sakas, we discuss hiring, sales qualification, agency positioning, paid discovery, and more. Click below to “jump” to a specific segment: ROLES: Which role(s) should my agency hire next?...
How much should you pay yourself as an agency owner in 2026? Between $150,000 and $500,000… but you might hit $1+ million or more (USD) in total owner compensation as you grow. That’s a big range, right? Fortunately, I’ve identified 9 key factors to...
Want to improve your agency’s performance, but don’t love tracking metrics? You’re not alone! What if I told you that you could start tracking your agency’s productivity and performance using just one number? You can! The #1 metric is what I call “Rev/FTE”...
