by Karl Sakas | Apr 8, 2020 | Build a Stronger Team, Personal Growth & Development, Work Less Earn More
I vowed to avoid “heroic efforts” as I became President of a high-performing marketing association in early 2016. How high-performing? The prior years, we’d ranked #3, #2, #1, and #1 internationally… but the wins had come at a high cost. After...
by Karl Sakas | Apr 1, 2020 | Optimize Your Sales Process, Personal Growth & Development, Strengthen Client Relationships
While everyone’s distracted and scared during the pandemic, economic uncertainty, or a crisis—should you stop selling at your agency? No, don’t stop selling—because an empty pipeline will eventually put you out of business. But the way you sell needs to...
by Karl Sakas | Mar 18, 2020 | Work Less Earn More, Build a Stronger Team, Prepare to Sell
Imagine what you’d do if you could cut your workload to 20-25 hours a week or less. I’ve helped several agency owners do this; it requires some tradeoffs and a lot of hard work, but the owners are typically happy with the result. Why are they happier as a...
by Karl Sakas | Mar 13, 2020 | Build a Stronger Team, Personal Growth & Development, Strengthen Client Relationships
Wondering how to prepare for coronavirus at your agency? No one knows for sure—but as an agency consultant, here’s what I’m thinking about in this time of uncertainty. (For the latest advice, see my in-depth COVID-19 Agency Resource Center.) Early into my dating an...
by Karl Sakas | Mar 11, 2020 | Build a Stronger Team, Optimize Your Sales Process
Should you involve your agency’s project managers in the sales process? Yes, definitely! For most agencies, the hard part is balancing when and how to involve your PMs in sales. Too soon? You’re taking PMs away from billable work, for a sales deal that...
