There’s an old joke about executive turnover: “When a new CEO starts, they have three ‘jobs’ to do: Hire someone, fire someone, and rearrange the furniture.” When your client’s boss changes, you may not see all three every...
Continuous improvement helps you make your agency better—but be careful about trying to improve things too quickly. Why? You’ll frustrate your team—and your clients and prospects—because they’ll feel whipsawed as they try to keep up. A cautionary tale in...
Agencies talk a lot about Client Satisfaction, which is important. But we need to talk more about Agency Satisfaction. Why? You’ll go out of business if clients are unhappy… yet if they’re happy while you’re miserable, you’ll want to go out of business....
Throughout the sales process, your prospect seemed like a dream client… until they told you: “Oh, we don’t need a strategy; our last agency did that. We just need someone to implement things.” You sigh inwardly and think to yourself:...
Want more options as an agency owner? Don’t start by asking, “How do I work less?” Instead, ask a better question: Where does the agency still require me? When you started your agency, you probably did almost everything. You sold the work, scoped the work, managed...
