Continuous improvement helps you make your agency better—but be careful about trying to improve things too quickly. Why? You’ll frustrate your team—and your clients and prospects—because they’ll feel whipsawed as they try to keep up. A cautionary tale in...
Agencies talk a lot about Client Satisfaction, which is important. But we need to talk more about Agency Satisfaction. Why? You’ll go out of business if clients are unhappy… yet if they’re happy while you’re miserable, you’ll want to go out of business....
Throughout the sales process, your prospect seemed like a dream client… until they told you: “Oh, we don’t need a strategy; our last agency did that. We just need someone to implement things.” You sigh inwardly and think to yourself:...
Want more options as an agency owner? Don’t start by asking, “How do I work less?” Instead, ask a better question: Where does the agency still require me? When you started your agency, you probably did almost everything. You sold the work, scoped the work, managed...
[Looking for 2022 events? See this article.] Trying to decide which agency conferences are worth it to attend 2020? Here’s my annual roundup. [Last updated: November 20, 2020, including COVID-19 impacts] My curated recommendations include 25+ events to...
