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How to reposition yourself as a “strategy-first” agency

How to reposition yourself as a “strategy-first” agency

by Karl Sakas | Oct 16, 2019 | Attract Great Clients, Optimize Your Sales Process, Strengthen Client Relationships

Throughout the sales process, your prospect seemed like a dream client… until they told you: “Oh, we don’t need a strategy; our last agency did that. We just need someone to implement things.” You sigh inwardly and think to yourself:...
The Agency Optionality framework: How to reduce founder dependence

The Agency Optionality framework: How to reduce founder dependence

by Karl Sakas | Oct 9, 2019 | Work Less Earn More, Benchmarking & Optimization, Build a Stronger Team

Want more options as an agency owner? Don’t start by asking, “How do I work less?” Instead, ask a better question: Where does the agency still require me? When you started your agency, you probably did almost everything. You sold the work, scoped the work, managed...
What agency conferences will you attend in 2020?

What agency conferences will you attend in 2020?

by Karl Sakas | Oct 2, 2019 | Benchmarking & Optimization, Build a Stronger Team, Personal Growth & Development, Scale Your Agency, Strengthen Client Relationships, Work Less Earn More

[Looking for 2022 events? See this article.] Trying to decide which agency conferences are worth it to attend 2020? Here’s my annual roundup. [Last updated: November 20, 2020, including COVID-19 impacts] My curated recommendations include 25+ events to...
Deliver bad news to your employees? Don’t send an email!

Deliver bad news to your employees? Don’t send an email!

by Karl Sakas | Sep 25, 2019 | Build a Stronger Team, Personal Growth & Development

If you need to discuss or deliver bad news at your agency, you should gather your employees for a live All-Hands meeting. But be careful—if you do it poorly, you’ll confuse people… or even make your best employees start looking for a new job. Fortunately,...
Are you ready for next month’s All-Hands meeting? Let’s plan!

Are you ready for next month’s All-Hands meeting? Let’s plan!

by Karl Sakas | Sep 18, 2019 | Build a Stronger Team, Personal Growth & Development

Holding a successful All-Hands meeting can drive your agency forward… while making your life easier as an agency owner. But if you organize and execute the meeting poorly, you risk making things worse. Want better results? Here’s my advice to help you plan...
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