by Karl Sakas | Nov 20, 2019 | Strengthen Client Relationships, Benchmarking & Optimization
Should your agency avoid startup clients? Probably. Many agency owners like working with startups, because startups are usually fun, magnetic, and interesting—and your agency’s work can make a huge impact. Unfortunately, startups are structurally problematic,...
by Karl Sakas | Nov 13, 2019 | Prepare to Sell, Work Less Earn More
As business owners, we rarely take enough time away from work—especially an extended planned absence. “Extended leave” might translate to taking an extra-long vacation—or a month or more for a sabbatical or parental leave. Other times, our extra time away...
by Karl Sakas | Nov 6, 2019 | Strengthen Client Relationships
There’s an old joke about executive turnover: “When a new CEO starts, they have three ‘jobs’ to do: Hire someone, fire someone, and rearrange the furniture.” When your client’s boss changes, you may not see all three every...
by Karl Sakas | Oct 30, 2019 | Build a Stronger Team, Personal Growth & Development, Strengthen Client Relationships
Continuous improvement helps you make your agency better—but be careful about trying to improve things too quickly. Why? You’ll frustrate your team—and your clients and prospects—because they’ll feel whipsawed as they try to keep up. A cautionary tale in...
by Karl Sakas | Oct 23, 2019 | Optimize Your Sales Process, Strengthen Client Relationships, Work Less Earn More
Agencies talk a lot about Client Satisfaction, which is important. But we need to talk more about Agency Satisfaction. Why? You’ll go out of business if clients are unhappy… yet if they’re happy while you’re miserable, you’ll want to go out of business....
