What if three letters of the alphabet could help you prevent an expensive mistake at your agency? We’re all susceptible to “get-there-itis” (aka “plan-continuation bias”). Fortunately, there are some concrete things you can do to protect...
When your situation changes significantly, do you typically stop to regroup… or keep going anyway? We often keep going: In psychology, this is known as plan-continuation bias, defined as “the tendency of people to continue with an original course of action...
Frustrated that her employees were taking forever to complete work, an agency owner asked, “How can I create a sense of urgency and responsibility in my employees? We’ve promised a timeline to the client—but often, employees just don’t seem to get...
Running a larger agency can make your decisions harder… and more expensive. You have more resources, but you also have more at stake. Leadership decisions impact dozens of people. Losing a client requires major changes. Shifting your own role takes months or...
As an agency leader, you’re used to making hard decisions all day long—about your team, your clients, your schedule, and more. But some of the hardest decisions are when you need to choose between 2–3 big business directions for your agency. For example: Should...
