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Self-marketing priorities: Where should your agency’s new marketing leader focus their efforts?

Self-marketing priorities: Where should your agency’s new marketing leader focus their efforts?

by Karl Sakas | Mar 4, 2020 | Attract Great Clients, Build a Stronger Team

You know you need sales leads. But you probably don’t want to run the lead-gen process yourself, and you know prospecting is rarely a good ROI on your sales team’s time. If you’re like many of my clients, you hire a Marketing Manager or a Director of...
Unsung heroes: 42 ways your PMs saved your agency this week

Unsung heroes: 42 ways your PMs saved your agency this week

by Karl Sakas | Feb 26, 2020 | Build a Stronger Team, Scale Your Agency, Work Less Earn More

What if someone at your agency were constantly focused on making things run smoothly and profitably? You already have that person at your agency… if you have at least one full-time project manager. PMs love creating order from chaos. And they’re not merely...
Custom vs. Productized services: Pros & Cons for agencies

Custom vs. Productized services: Pros & Cons for agencies

by Karl Sakas | Feb 19, 2020 | Scale Your Agency, Benchmarking & Optimization, Optimize Your Sales Process, Work Less Earn More

Agency owners often ask me whether to focus on custom services, productized services, or a combination of both. The answer? It depends on your unique Values, Goals, and Resources (VGR)… but your decision is easier when you know the pros & cons of each...
Are your project managers “work babysitters”?

Are your project managers “work babysitters”?

by Karl Sakas | Feb 12, 2020 | Benchmarking & Optimization, Build a Stronger Team, Work Less Earn More

A coaching client wrote: “I’ve always seen project managers as glorified babysitters. Why do agency employees need a ‘professional babysitter’ to tell them what to do at work?” A few months earlier, he’d noted: “I feel like...
Things changed? Time to use ‘Overcome by Events’ (O.B.E.)

Things changed? Time to use ‘Overcome by Events’ (O.B.E.)

by Karl Sakas | Feb 5, 2020 | Build a Stronger Team, Personal Growth & Development, Strengthen Client Relationships

What if three letters of the alphabet could help you prevent an expensive mistake at your agency? We’re all susceptible to “get-there-itis” (aka “plan-continuation bias”). Fortunately, there are some concrete things you can do to protect...
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