by Karl Sakas | Nov 28, 2018 | Benchmarking & Optimization, Strengthen Client Relationships
Your agency’s policies send client retention signals—what are your policies “saying” to clients? We’re draconian: “Clients are the enemy” might help your short-term profits, but it’s bad for long-term client retention....
by Karl Sakas | Nov 21, 2018 | Benchmarking & Optimization, Build a Stronger Team, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More
Merely having revenue targets and a revenue plan doesn’t guarantee success—you still need to actually hit your revenue goals. The digital agency owner from Part 1 and Part 3 shared: “Last year, we spent a lot of time looking at how we were pacing,...
by Karl Sakas | Nov 14, 2018 | Benchmarking & Optimization, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More
An agency owner shared: “Once I know what my revenue goal should be, I need help making sure we have a plan in place to reach that goal.” Indeed! This article is third in a 4-part series. In Part 1, we discussed why to set revenue goals. Last week in Part...
by Karl Sakas | Nov 7, 2018 | Benchmarking & Optimization, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More
As I shared in Part 1, you’ll enjoy many benefits —including stress reduction—when you create annual revenue goals. But… how do you actually set revenue targets for next year? That’s what I’ll cover here today in Part 2. We’ll review five...
by Karl Sakas | Oct 31, 2018 | Benchmarking & Optimization, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More
An agency owner asked for my advice on creating revenue goals, because “it feels like I’m just picking numbers out of the air without any real logic to them.” From her question, I’ve created a 4-part article series on revenue planning for your...