by Karl Sakas | Dec 19, 2018 | Benchmarking & Optimization
An agency owner came to me with a risk management question: “What insurance coverage does my agency need?” One of their agency’s clients was insisting they get General Liability, Workers Compensation, and Professional Liability. He wanted to know if...
by Karl Sakas | Dec 12, 2018 | Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process, Personal Growth & Development, Scale Your Agency, Work Less Earn More
[Looking for 2022 events? See this article.] Trying to decide which agency conferences to attend in 2019? Here’s my curated roundup of 20+ in-person events to consider, with a focus on the U.S. I’ve noted where I have experience as a speaker or attendee. [Last...
by Karl Sakas | Dec 5, 2018 | Build a Stronger Team, Scale Your Agency, Work Less Earn More
Are you making the most of your agency’s freelancer relationships? Always be recruiting, to build a “stable” of freelancers—but don’t be so focused on recruiting that you miss what you already have. Today, I’ll share tips to help you...
by Karl Sakas | Nov 28, 2018 | Benchmarking & Optimization, Strengthen Client Relationships
Your agency’s policies send client retention signals—what are your policies “saying” to clients? We’re draconian: “Clients are the enemy” might help your short-term profits, but it’s bad for long-term client retention....
by Karl Sakas | Nov 21, 2018 | Benchmarking & Optimization, Build a Stronger Team, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More
Merely having revenue targets and a revenue plan doesn’t guarantee success—you still need to actually hit your revenue goals. The digital agency owner from Part 1 and Part 3 shared: “Last year, we spent a lot of time looking at how we were pacing,...