Need to hire an outside agency? Some of my clients choose to hire another agency for specialized expertise… or to solve the ‘shoemaker’s kids’ problem. Be careful—hiring the wrong agency will cost you time, money, and lost opportunities....
What if one of your clients wants you to work faster than usual? They should pay a 20-100% “rush fee” or other convenience surcharge—but what are the steps to implement this? Let’s take a closer look at my rush workflow framework. Your agency can use...
Wondering if you should show every employee on your agency’s website? An agency owner asked: “Do you think it’s beneficial for us to have everyone’s bios on our website, or just the leadership team?” With dozens rather than hundreds or...
Looking for “agency hacks”? Everyone wants a shortcut in life—but hard problems rarely have easy solutions. That’s especially true at agencies, which have a lot of moving parts. Yet people still want magical shortcuts, to get big results without the...
An agency owner asked me: “Should my non-billable people track their time?” My answer: Ideally—but it’s often philosophical rather than a clear-cut choice. How so? Requiring 100% self-tracking by 100% of the team gives you the best data… but...
