If your net profit margins are below 20%, your agency is “leaking” profits. Use my Agency Value Chain framework to find those profit leaks so you can fix them. As you can see in the diagram, the value chain has 12 steps: 1. Positioning –> 2. Lead...
Frustrated that an employee isn’t completing their important assignments? Or maybe you’re the one struggling as the overloaded agency leader? Perhaps you’ve told someone—or yourself—”Just do it!” That’s a good slogan for Nike, but...
Content marketing can be great for agency SEO, AIO/GEO, and sales support for every business—but many agencies struggle to keep up. I see ‘unloved’ agency blogs, derivative content, and stale social media accounts that make me wonder if they’re still...
Keep having problems with an employee? If your verbal warnings aren’t fixing the problems, it’s probably time to put them on a Performance Improvement Plan (PIP). The PIP gives them an opportunity to fix things… instead of your firing them first....
Need to hire an outside agency? Some of my clients choose to hire another agency for specialized expertise… or to solve the ‘shoemaker’s kids’ problem. Be careful—hiring the wrong agency will cost you time, money, and lost opportunities....
